Instagram Marketing Tips for Your Business
Instagram is currently used by millions of people worldwide. And for a good reason, taking pictures and sharing them instantly with your friends has never been so easier. So, all the people need to know Instagram marketing tips solidly. At present, it’s the fastest growing social network that has gone from 600 million to 800 million active users in the past 12 months where up to 300 million are daily active users. If you have a business and you wish to promote it in the online environment, then Instagram can be a great promotion tool. Here are five tips to help optimize your Instagram presence and ensure most of your opportunities on this platform.
Post at least one picture daily to keep things up to date and ensure your followers updated with the current happenings of your organization. You can experiment posting at varying times of the day to see which time your posts do get the best attention
1. Hashtags Work Like Magic!
From the very beginning, Twitter uses hashtags, Instagram uses them too. And a little back, Facebook has implemented hashtags as well. In fact, Instagram users interact mainly via hashtags. So, you need to learn how to use them in your best interest. You can add up to 30 hashtags per post which allow making your content searchable and it will also trigger a viral effect that will benefit the business in the long run.
2. Visual Media Can Tell Stories
A picture is worth a thousand words. Instagram is all about pictures and one of the best, fastest, and easiest ways to increase brand awareness. And boost sales is to post pictures of your product on a regular basis. They do not even have to be professional but just need to highlight the main features and functions of the product and to appeal to a wide audience.
The same goes for videos too. As people love media files more than texts and they are likely to remember them over the years. If you want to make a name for your business then pictures and videos will certainly come in handy with Instagram marketing tips!
People love gifts, discounts and all kinds of promotional offers. So, a contest is a win-win situation where your customers will get a free product or service while you get the chance to increase brand recognition. One great way to use Instagram for contests is to encourage people to share their own pictures of your product along with a specific hashtag. And to reward the most suggestive picture.
4. Keeping Track Of Your Success
Tracking the success of your Instagram marketing campaign is very important. Luckily, there are many comprehensive and user-friendly applications. Which allow you to track customer growth, to monitor which are your most popular posts and to determine when is the right time to post your content, and so on.
5. Connecting With Your User
Keeping in touch with your customers is supreme, especially for medium enterprises that have a limited target market. You can show your customers that you care about their feedback by simply replying to their queries. This will not only attract user-generated content but also improve the credibility of your business.
Do not ever undervalue the power of your Instagram followers!