Saying that business is flourishing on Instagram marketing strategy would really be a massive understatement.

According to Instagram, approximately 60% of its users rely on the platform to discover various products. As a result, retailers and e-commerce brands alike are treating Instagram as a kind of extension of their existing storefronts in the virtual world. Instagram’s present status as a hub for e-commerce sales does not show any signs of slowing down, either. For example, just look at the ‘gram’s new ad types and features such as checkout on Instagram services.

Given how much this platform has evolved and grown these days, now it’s prime time to rethink your Instagram marketing strategies. For brands primarily interested in scaling their sales from social media sites, we have highlighted eight actionable Instagram marketing tips downwards.

1. Tell the story using snapshots

Photos are worth a thousand words. And from the beginning, Instagram is all about pictures. If you are into Instagram for marketing purposes, then you must understand that random photos won’t work for you. You need to post pictures of your product lifestyle constantly. Posting pictures of your products and lifestyle is one of the best ways of increasing your brand awareness and boosting the sales of your product. The key thing is, the pictures should highlight the main features and functions of the goods that you are promoting.

2. Use quality pictures and videos

To improve your visibility to your followers, you need to make and share high-quality media in your feeds. You can seek professional assistance or advice from a photographer too. However, you can use a quality camera to take sharp pictures to depict your story. Edit your photos to get better results. Instagram too has several photo editing tools besides numerous photo editing apps. Apply these tools for your Instagram marketing strategy purpose.

3. Connect with your followers

Maintaining contact with your target audience is vital, especially for developing a business with a small market share. You can start that by showing your clients that you are genuinely concerned about their feedbacks. You can achieve this by replying to their queries and comments. And this will improve user-generated content and credibility as well as promote the visibility of your products and business through the consumers themselves.

4. Use the branded hashtag

You must include your business name in your hashtags daily. Use unique hashtags for particular promotional campaigns that you run. Not only does this promote your particular campaign, but it also provides a unique hashtag for your consumers to connect and share with other participants and the greater community.

5. Be active

Post at least one picture daily to keep things up to date and ensure your followers updated with the current happenings of your organization. You can experiment posting at varying times of the day to see which time your posts do get the best attention.

6. Have a warm attitude toward everyone

While carrying out your Instagram marketing techniques, you need to understand that Instagram is a community composed of people with varied demographical status. You always have to be friendly to everyone and appreciate their time to connect with you on your account. Always ensure you respond to your clients gently.

7. Consistency

Consistency is very much crucial in Instagram marketing. Be consistent in your daily postings and develop an unchanging theme that is prominent in your posts. Let your followers know very clearly what to expect from you.

8. Link your Instagram and Facebook accounts

You must connect your Instagram and Facebook accounts to improve your marketing power. Nowadays, you can have an Instagram tab on your Facebook page which allows you to share your Instagram posts to your Facebook followers if you have a fan page on Facebook.

Financial engagements are typically multifaceted, solving for specific digital for marketing and challenges while building.
– Robert Karlos

Better Instagram Marketing Strategy and Faster Result

You can network with your friends and the world broadly via Instagram. Instagram marketing can improve your brand’s visibility, increase sales, and consequently the revenues. Do consider the above mentioned more Instagram marketing tips to achieve success in Instagram marketing for your business.